The business strategy is a roadmap that guides an organization along the journey of its lifetime.
This roadmap has markers and milestones along the way so the organization knows where it is at all times and that its heading in the intended direction.
Alternate routes are planned out in advance in anticipation of changes, events and influences that will force the company to adjust its heading.
This approach to strategic planning enables an organization to adapt to new conditions en mass and continue on its way.
Strategic planning is the first step to taking your business to the next level.
Back on the Insights page are different frameworks that can support the strategic plan.